McDonalds - Making of a Legend

Overview

McDonald’s asked us to make the Chicken Legend famous to 16-24 year old males as they were losing sales to other high street chicken restaurants.

What would be truly legendary for this audience? How could we make the Chicken Legend live up to its name? We decided to make chickens fly in a stunt like no other. We attached the Chicken Legend to the worlds fastest RC Car and then launched it over 2 articulated lorries to create a record breaking epic piece of content.

The Stunt video was seeded out as video content and also produced as an interactive site where you could direct your own cut of the video.

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Record Breaking

In the press

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